eBay Sellerbration
To thank our global community of sellers, we threw a 25th Anniversary Sellerbration in their honor.
I co-led creative strategy and executed across interactive experiences, digital campaigns, landing pages, and videos.
Invitation emails
Captured over 30,000 registrations, beating expectations by 20,000.
Sellerbration microsite
Wrote spirited, compelling, informative copy across the site that changed for four distinct phases.
Seller quiz and customizable certificates
Over 14,000 people took a fun, simple quiz that produced dynamic, personalized social graphics and certificates that recognized their unique contribution to eBay’s 25-year history.
